Millbrook Music is a new consultancy specialising in growing music streaming revenues. We are passionate about helping musicians boost the return on their creativity. Collaborating with artists, managers & a range of music companies; we deliver bespoke strategic advice, to elevate our client’s streams to the next level & beyond.

With over 20 years of music industry experience, predominantly in digital sales and streaming, founder Will Cooper’s wealth of knowledge in driving earnings for both Frontline & Catalogue, large & small, guarantees professional, well-informed & proven guidance.

We are able to offer a variety of services including

FRONTLINE CAMPAIGNS

Working projects for new and established artists, from the start of a campaign all the way to album release and beyond, we ensure the best strategy is implemented both with key platforms and internationally, on a bespoke basis, so that step-change results are delivered and maintained.

We provide an initial streaming audit, which helps inform the strategy and targets for the forthcoming campaign. We cover various areas for the duration of the project, including

• Optimising release timelines, configurations and deliveries

• Manage global DSP marketing initiatives and partnerships

• Advise on digital ad targeting and social posts

• Oversee editorial and UGC playlist pitching

• Revenue and volume forecasts and analysis

• Periodic streaming reports with actionable opportunities

Collaboration is key to what we do, helping find solutions that support the wider campaign, not just streaming numbers. We are also respectful of the pressures on artists time and identify and secure meaningful marketing and promotional opportunities with streaming platforms, whilst filtering out low impact initiatives. Find out more

catalogue CAMPAIGNS

We work with our clients to unlock the full potential of their streaming revenues; both artist specific campaigns and multiple artist catalogues.

As with our frontline release campaigns, we start with an audit of the artists streaming and social profiles, identifying opportunities as well as weaknesses. We will then devise a bespoke campaign to drive streaming revenues over a 12 month period.

Focus areas include

• Optimisation of artist specific key moments

• New product creation, release timing, configuration and upload

• Platform specific promotional and marketing activation's

• Digital ad targeting and social posts

• Editorial and label relations pitching and liaison

• Periodic streaming reports including statement analysis, with actionable opportunities

With a proven record of delivering above market catalogue growth, we'd love to discuss how we can help, get in touch

STREAMING AUDITS

We offer standalone streaming audits, outside of campaigns. We will deep dive into various analytics platforms and identify steps to increase your streaming business, whether from catalogue or new releases.

We will review

• General streaming strategy

• Key streaming and social platform analytics

• Editorial and playlist support

• Profile management

• Release timelines and product configurations

• Territorial and demographic data

Our audits are a great way to get expert personalised streaming advice; and fees can be recouped from campaign fees, if we work the relevant forthcoming project.

If you have a project or campaign you would like to discuss please get in touch at info@millbrook-music.com