Millbrook Music is a new consultancy specialising in growing music streaming revenues. We are passionate about helping musicians boost the return on their creativity. Collaborating with artists, managers & a range of music companies; we deliver bespoke strategic advice, to elevate our client’s streams to the next level & beyond.
With over 20 years of music industry experience, predominantly in digital sales & streaming, founder Will Cooper’s wealth of knowledge in driving earnings for both Frontline & Catalogue artists, large & small, guarantees professional, well-informed & proven guidance.
With an established network of contacts across the streaming ecosystem & having delivered successful streaming campaigns across a diverse spectrum of genres & artists including alt-J, Dizzee Rascal, Fatboy Slim, KSI, Kylie Minogue, Lil Dicky, Madness, Oasis, The Prodigy & Wiley, we are able to adapt to clients specific needs.
The consultancy focuses on four areas to grow streaming revenues:
o Maximising commercial terms with partners
o Ensuring full availability on key platforms globally
o Negotiating co-marketing agreements
o Optimising content scheduling
o Reviewing supply chain setup & identifying potential improvements
o Ensuring deliveries are optimised for key streaming partners
· Sales & Marketing
o Securing editorial support & on-platform promotion
o Implementing best practice & honing artist profiles
o Efficient & successful execution of marketing initiatives
· Reporting & Analytics
o Full & timely access to relevant data
o Exploitation of analytics platforms to identify actionable opportunities
o Audits of clients overall streaming businesses